A company of Aorta Laboratories Pvt. Ltd.

Aorta Digital Health Card

Privacy Policy

Please go through this privacy policy carefully before using our website. As you access our website, you agree to follow the terms and conditions described herewith and all other terms that are given in reference. In case you don’t agree, you are free to not use our website.

CONTENT & PURPOSE

  • This privacy policy is applicable to your se of our domain name http://www.aortadhc.com/, which is an internet based portal that is operated by Aorta Laboratories Pvt. Ltd.

  • This website is a platform that accelerates the purchase of health and medical products for sale by different pharmacies. The arrangement between Aorta DHC and sellers are all governed in accordance with the Terms of Use and Privacy Policy. The services are made available to people who’ve agreed to become buyers on our website after attaining due registration, in relation to the procedure as is decided by Aorta DHC from time to time. The services are offered to users via different modes that may include issue of discount coupons as well as vouchers which can be redeemed for different services/goods that are offered for sale by sellers.

  • We also have affordable security procedures and practices that are proportionate with information assets being safeguarded and along with the nature of the business. Though we try our level best to offer security that is in perfect line with industry standards, due to the inherent vulnerabilities of the internet, we can’t guarantee complete security of all data that is transmitted to us by our clients.

  • For the purpose of offering the Services and for reasons that are mentioned in this Privacy Policy, Aorta will be required to collect information and data of the users. We are committed to safeguarding the personal details of the users and take all required precautions for retaining confidentiality of the personal details of the user. The Privacy Policy of our website has been developed and designed to let you comprehend the following:

  • The kind of personal information that Aorta DHC collects from the users

  • The purpose of collection, mode of usage of personal information by Aorta DHC

  • How and to whom we will disclose such details

  • How Aorta DHC will protect the personal information including sensitive information or personal data that’s collected from users and

  • How users can access or modify personal details

  • This privacy policy is applicable to use of website by all sellers/users. All users are demanded to read and understand all the provisions that are set here prior to submitting sensitive personal data to Aorta DHC, failing which they should leave the website instantly.

  • This privacy policy is published complying with the Indian Information Technology Act, 2000 and rules, regulations, clarifications and guidelines framed here including the Indian Information Technology Rules, 2011.

Personal Information – What is it?

  • Personal Information refers to any information that is related to a natural person, which directly or indirectly, in combination with other information given on Aorta DHC, is capable of identifying a concerned person.

  • Sensitive Personal data means information of any person relating to financial details, password or other details like credit card, bank account or debit card or other instrument details. Physical, physiological and mental health conditions, sexual orientation, medical history and records, biometric information or other details to the above as offered or obtained by Aorta DHC for storage or processing. Nevertheless, any information or data relating to a person which is available freely or accessible in public domain or mentioned under Right to Information Act, 2005 or some other law won’t qualify as Sensitive Personal Data or Information.

Types of Personal information collected by Aorta DHC

A user might have restrained access to the website and use some services offered by Aorta DHC without creating an account with our website. If you’re an unregistered user, you can access some of the details that are present in our website. In order to be able to check out all the information and details of our website, you first need to create an account. We may collect the following information from our users:

  • Name

  • User ID

  • Email address

  • Address including ZIP code

  • Age

  • Gender

  • Phone number

  • Password

  • Valid financial account details and

  • Other details as the user might volunteer





  • For availing the services, the user might be required to upload copies of prescriptions and mail the same to Aorta DHC with the Terms of Use and we will store the prescriptions in a manner that has already been mentioned in Privacy Policy.

  • Aorta DHC may also keep records of calls that have been made for making inquiries, orders or other reasons for administration of services.

  • We don’t knowingly collect personal information from children.

Reasons for which your information will be used by Aorta DHC

Aorta DHC might use your details only to an extent when it is necessary to offer services to the users. Here are the purposes for which we might collect user information:

  1. Registration of a user on our website

  2. Processing of the orders, requests and provisions of services

  3. Completing transactions with the users properly and billing for services and products that are provided

  4. Customization of website and technical administration

  5. Making sure that the content of the website is presented to users in a proper manner

  6. Delivering of personalized detail and target ads to the user

  7. Improvement of services, functionality and features of the website

  8. Dealing with enquiries, requests, disputes, complaints and other customer care related activities that arise out of user’s request of services and other business and general administrative purposes

  9. Communicate any change in our service or the privacy policy or terms of use of users

  10. Enforcing, investigating, resolving disputes, applying our Terms of Use and Privacy policy.

Collection of cookies

We may also hold or receive information about the browsing history of the user including the URL of the site which the user visited before visiting the website along with IP address of each user’s computer.

The website utilizes temporary cookies to store data that is used by the company and the service providers for research and development and user administration. A cookie is a piece of information that is stored in the computer of the user and that is tied to information regarding the user. We might use both session ID cookies and persistent cookies.

What is a persistent cookie?

It is a small sized text file that is stored on the hard drive of a computer for a long time period. Session ID coolies can be utilized to track preferences of users while visiting our website. Cookies that are used on PRP website don’t contain information that is personally identifiable.

Third Party Advertising

We might sometimes use third-party advertising companies, also called ad agencies to serve ads whenever you access our website. These third-party organizations may use personal details like your name, address, telephone number, email address regarding your visits to the website to offer advertisements on the website. They may collect anonymous information regarding when you visited our website, your interaction with our services and products. Such anonymous information is collected via a pixel tag which is a standard technology used by most of the websites.

Security Procedures

  • We adopt affordable and effective security procedures to include operational, technical, managerial and physical control measures to safeguard personal information in its possession from misuse, loss, disclosure, unauthorized access, alteration and destruction.

  • We take all the required steps to make sure that the third parties to whom we may transfer the personal details of the users adopt a certain level o security procedures too to ensure 100% security of personal information.

  • You have to acknowledge that we won’t be responsible for any intercepted information that we receive through mail and you release us from any claims that may arise out of the situation where the intercepted information is used in any unlawful manner.

Additional notes to the user

  • Aorta doesn’t exercise control on the sites that are displayed as links or search results from within its services. These other sites may place their personal cookies on the computer of the user, collect information or solicit information from the users for which Aorta is not liable or responsible

  • Aorta won’t be responsible in any way for the credibility of the sensitive personal information that is supplied by the user to Aorta or to any other seller. In a situation where the user offers information that is inaccurate, improper, untrue, incomplete or not current, Aorta has the right to terminate or suspend such account at its discretion.

  • Aorta won’t be responsible for breach of security or for any breach of action by the third parties regarding the usage of personal information. Computer hacking, other illegitimate acts of the government or unauthorized access to storage device or computer data, breach of security and encryption are also included herewith.

  • The user is liable to maintaining and retaining the confidentiality of the account details and password of the user. The user is going to be responsible for all the ways he used his account and password, whether or not authorized by the user.

  • Aorta communicates with users via email and through notices that are also posted on the website.

Changes in Privacy Policy

  • Aorta may update this privacy policy time to time, with or without any prior notice. In case there are noteworthy changes in the way in which Aorta treats the personal details of its users, we will display a notice on the website of the company or send an email to the users,

Complaints and grievance redressal

  • Aorta addresses grievances and discrepancies of all users with regards to information processing in a manner that is time-bound. For this, we have our dedicated grievance officer who will redress all the grievances of the users as soon as possible (within a month of receiving the grievance).